Define the right accounts
Focused the campaign on consumer brands that matched the revenue or employee-count criteria.
01 / THE CHALLENGE
A clear starting point.
Mosea needed to reach established consumer brands with $1M+ in revenue or 50+ employees. Broad prospect lists were not enough: the campaign needed accurate targeting and a relevant reason for brand leaders to engage.
02 / OUR APPROACH
How we moved it forward.
Build the infrastructure
Set up 80 outbound inboxes to support reach alongside sustainable sending practices.
Connect data and messaging
Built, validated and enriched prospect lists, then personalized outreach around each buyer’s context.
Refine the campaign
Monitored responses and refined messaging to turn relevant interest into booked conversations.
03 / THE OUTCOME
What the work produced.
The campaign generated 11 booked meetings in 46 days. Two were with enterprise brands employing approximately 29,000 people each. Approximately one in every 300 targeted prospects responded positively, and 32.3% of positive responses converted into booked meetings.
THE TAKEAWAY
Scale works when it is paired with precision: the inbox infrastructure created reach, while the targeting, data and message made that reach useful.
Based on the supplied Mosea case study. Historical results, not a guarantee of future performance.